It is very important to have a website when starting an IT consulting business. It is easy to tell who is working full time at starting their IT consulting business and who’s not just by looking at their website, or lack thereof.
Keep it Simple
Don’t go overboard on your website. Don’t use flash because you’ll never get decent search engine spidering and you’ll annoy a lot of people with it. Keep it very simple, about 4 or 5 pages.
Your Website Content
Of course you’ll have your homepage. Then, off the homepage you should have a page that talks about the benefits of the solutions that your IT consulting business offers. You should also have a bio page that talks about your background.
Show Your Face
It is important to note that you shouldn’t hide who you are. Often times when you visit a website you can’t figure out who owns the business. Make sure your name is up on your IT consulting business’ website.
You can even put your picture up there. Utilize tools like audio options if you want to build a stronger emotional connection. Definitely make sure that your website conveys who you are as the owner of this IT consulting business.
Make it Easy to Reach You
In starting your IT consulting business and working on your website, ensure you have a contact form somewhere within the site. You may also want to have a links page where you can exchange links and share some traffic with other trusted businesses.
Additionally, you may want to have a hidden referral page on your IT consulting business’ website. This could be a page where it is easy to refer people to.
The Bottom Line about the IT Consulting Business
You should definitely have a website. Write it from the standpoint of what’s in it for the small-business owner. Focus on the benefits and what you bring to the table.
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