If you are a loan officer or mortgage broker on the market for mortgage leads, make sure the mortgage lead company you are considering has a good return policy.
Because you work hard for your money, a good return policy would consist of full refunds on leads where the contact information is inaccurate, the phone number is not in service, or the person has already closed on their loan.
A lot of mortgage lead providers will not refund your money based on a theory that they provide you with an opportunity and the rest is up to you.
At least that is what I heard quite a bit of when I worked as a loan officer.
Don’t base your decision that the mortgage lead company you are considering has a good return policy just because their web site says so.
Call the mortgage lead company and speak with someone in customer service.
Ask the customer service representative questions specific to what you believe is a qualified reason for a lead to be refunded.
If you are not happy with the answers you receive, than move onto the next mortgage lead company. There are plenty of them out there.
One more thing, consider this as a way to cut down on receiving leads where the quality is questionable.
While you have customer service on the phone, ask how they acquire their leads.
This is what you will want to hear.
You will want to hear that they obtain their leads through web sites that they have built, own and operate on their own.
When a mortgage lead company obtains their leads in this fashion, than you can feel pretty good about the quality and freshness of the leads.
If a lead company is obtaining leads through third party vendors, than they are recycling leads. Or what is better known as selling junk.
If you are paying for recycled leads, there is a good chance you will be spending more time looking for refunds as opposed to closing loans.
To sum it all up, when researching mortgage lead companies, make sure they have a reasonable return policy and make sure they are obtaining their leads on their own.
Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of www.jconners.com a mortgage resource site. You can also check out his blog at wwwmortgagespot.blogspot.com for more articles related to the sales and marketing of your mortgage products.
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