That’s right, how to write a lousy sales letter. Might as well give some pointers, because there are enough bad ones out there, maybe you want to write one too.
Cutting right to the chase:
1) Write a truly boring headline. Something really long and sleepy. Use colorless words, words that imply inaction and complacency.
2) Start talking about how wonderful your product is for you. Don’t mention the customer’s needs at all. Brag about your own accomplishments and how the reader could never be like you.
3) Write long paragraphs summarizing all the borings things about your product. Talk about how many people probably cannot benefit from your product.
4) Do not include a guarantee. In fact, state that since your product is so lousy, you cannot afford a guarantee.
5) Do not, under any circumstances, include a picture of yourself or of the product on the website. Might lead someone to some interest in the product.
6) Do not include any contact information.
7) Make the product really difficult to buy. Tell them they have to send you a check in the mail, if they want it.
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Sean Mize is a successful offline and online entrepreneur and marketer, and is currently writing his third book. |
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