Do you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing is an ongoing item on my agenda, and I'm always looking for new ways to market my services. Where do you begin the process of attracting more business? How do you get the ball rolling in the direction you want your business to be heading? Well, it's really simple. Start planting seeds! If you can start your garden growing this spring, why not start your business growing too?
You can start by telling everyone what you do, including those people in your life you see every day. Talk to your hairdresser, dentist, financial advisor, or babysitter. You just never know who they might know who may want or need your products or services. Leave business cards with those people, so they can hand them out to others who may be interested in contacting you. That old saying that includes the line "the butcher, the baker, and the candlestick maker" may just ring true after all.
Plant seeds everywhere you go. Typical ways to market your business are fine, but the best way is by simply using word-of-mouth. "Who do you know..." can be a very powerful statement when you are talking to others about what you do or what you sell. Let your presence be known. Be creative! I have a Team 100 list of the top professionals I know. When someone either in my professional circle or my personal circle is looking for a particular service, I'm able to refer them to someone I know and trust. All of the professionals on my list are able to refer me to those they know as well. It's a win/win situation. My name is on their list, their name is on mine, so the seed has been planted, and keeps growing.
These are just a couple of great ideas to help you get started in growing your business (if you want more business that is!). Taking some small action every day is better than doing nothing at all. Following a simple action plan consistently will most likely lead to several great opportunities down the road. Who knows? If you put in the effort, you just may find new business knocking on your door instead of the other way around.
Spring into action...and watch your business grow by leaps and bounds!
© 2005 Cynthia Morse, Virtually At Your Service. All rights reserved.
You’re welcome to reprint this story. If you do, please include this reference: Cynthia Morse, CAP is a Virtual Assistant, and the owner of Virtually At Your Service, www.virtuallyatyourservice.biz.
She offers top-notch administrative support to small business owners and other busy professionals from her home office, allowing them the time to focus on what they love and do best. Sign up at virtuallyatyourservice.typepad.com/virtualbizconnection/ to receive updates to her blog “Virtual Biz Connection” for weekly tips and resources benefiting small business owners.
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