For loan officers and mortgage brokers everywhere, obtaining leads to close more loans is at the top of our list of priorities.
For we all know, if we don’t close loans, we don’t eat.
There are many productive ways to obtain leads. Customer referrals, networking groups, marketing campaigns, mortgage lead companies, etc.
But now that we are in the 21st century, a new method of marketing is on the horizon, and it is known as blogging.
Blogs have become more than just sites for gathering the latest news on a particular subject.
A blog can be used to market yourself and your product. In fact, I have been using a blog to market my product for over a year now.
The best part of blogging is, you don’t have to be a rocket scientist or computer genius to have a blog.
Just find a blogging service on the web, pick a name for your blog, as well as a template, than begin posting your information.
What kind of information? You may ask.
Information such as the products and services you have to offer and a short biography of yourself as well as a picture.
Once your blog is set up, which takes five minutes by the way, you can begin to refer people to it immediately.
You can also put it on your business card, and under your name and address on the e-mails you send.
When talking to a potential customer, end your conversations by encouraging the person your speaking with to visit your blog.
Blogs are a new and innovative way to market yourself, your products, and your services. And, its fun, so give it a shot.
Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of www.jconners.com a mortgage resource site. You can also check out his blog at wwwmortgagespot.blogspot.com for more articles related to the sales and marketing of your mortgage products.
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