Marketing your Trading Assistant Business is not as hard as you may think. Once you've decided who you will sell for (business, individuals), you can adjust your marketing accordingly.
Here are some excellent ways to market that you're a Trading Assistant.
First off, you want to make sure you list the fact you are a TA in all of your eBay auction listings. You want to also create your About Me page and highlight your services there as well. You'll also want to register in the eBay Trading Assistant's Directory.
Your Own Website….
If you have a website you can easily market your business there. However you want it to be specific to your Trading Assistant business. Set up a newsletter, and email people about your services after they join up for your informative newsletter. Every single email communication to your eBay buyers should always include information about your business.
An eBay Store....
Owning an eBay store automatically entitles you to set up a newsletter there as well. You can send out 100 emails / month with a Basic Store Subscription, 1000/month for a Featured Store, and 4000/month for an Anchored Store Subscription.
Promote To Others....
Promote your business to your neighbors by printing off flyers from eBay and drop them door to door. Get your local newspaper and research the garage sales in the area. Drop off your flyer or business card to each garage/yard sale to get exposure. And of course, some common sense … always Be Professional with every person you come into contact with.
Approach Business Owners....
Just one thing to remember, keep it simple. Don’t expand into other markets (business sales) until you have some experience first. Same thing goes for when you take the next step and start talking to businesses about adding eBay to their income stream, start small. The typical small business is the best place to start, you will find people much more approachable this way.
As a business owner myself I was always bombarded with people coming and calling me wanting to sell me something, or promote my business some way. Take your time, get to know the business owner first by being their customer. Don’t just walk in one day and tell them all about how you will make them money on eBay…. Take your time and schmooze them a bit, but don’t be so obvious about it. Buy the odd item from them, & get to know them.
Vera Raposo has been making a living with online auctions since 1997. With thousands of completed auctions under her belt, Vera is now sharing some of her best auction strategies in a free 90-minute interview at www.auctionstrategists.com/special |
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