Do you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success. Authors dream of having bestselling books as a result of an Oprah appearance, counselors imagine becoming the next Dr. Phil, and even celebrities get giddy about sitting next to Oprah.
Before pitching your story to Oprah, become familiar with how the show is structured. Oprah changes the show’s focus from year to year. Watch at least a full week of shows to learn the type of stories the show features and how regular segments fit into the show. As you watch, imagine how your story might be told on The Oprah Winfrey Show.
Don’t send your pitch directly to Oprah Winfrey. Watch the credits to get the names of producers who work on the show. Send a pitch and media kit to the appropriate producer. Tell them why you think your story is right for the show, and how you see your story fitting into the format of the show. Include a copy of your book, a product sample, a short video, or other items that help make your case.
The Oprah.com web site is the best resource to help you land a spot on the show. The Web site includes a list of topics they're working on for upcoming shows, and tells you how to contact the show to tell your story. There are links for getting your story into O, Oprah's magazine, too.
You can also use the Web site to research regular show features and the topics of past shows. That knowledge can help you target your pitch to the show.
Remember that Oprah and her staff watch television, read newspapers and magazines, and listen to the radio. They are always looking for great stories. Get your story told in other media and they may find you. Doing lots of other interviews will also be great practice for when you actually make it to the Oprah set. The Oprah Winfrey Show is based in Chicago, so you might want to make a special effort to get publicity in Chicago media.
Know the show. Visit Oprah.com frequently to see what guests they are looking for. Follow up and contact the show when you can make a connection with an upcoming topic. And have a nice time in Chicago!
Copyright Cathy Stucker. Learn how to attract customers and make yourself famous with free publicity. You can gets lots of help, including media contact information, press release writing and distribution, and more at www.IdeaLady.com/pr.htm |
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