Media publicity is a great way to build your professional profile and credibility. Get interviewed, get featured, get quoted, or somehow get into the local newspaper or business journal and use this media publicity to your advantage.
Use the media publicity you have generated when you create your business collateral. You will get more mileage out of your media publicity this way than simply relying on people to see it in print or on TV, or hear it on the radio.
Here are some popular and simple ways to get media publicity:
Talk to the hosts or producers of any local computer related or small business related TV or radio shows. Convince them that your expert opinion is valuable.
Generate media publicity by getting benefits focused testimonials from local celebrities, prominent business owners, and politicians. Get photos with these local celebrities so you can use them in your own print and online marketing collateral.
Host public seminars and create your own media publicity. Develop a reputation as an expert in your community.
Speak at high profile local organizations and business events as a computer expert. These events will likely be covered and you will get media publicity.
Teach something IT related at the local community college. You will get media publicity in their brochures and course catalogues.
Write a computer tips column for the local newspaper, regional business magazine or a business organization's newsletter. This is a great way to raise your profile through media publicity.
Bottom Line on Media Publicity
Generating media publicity is an excellent means of raising your profile and building your credibility. When you get media publicity you are automatically perceived as an expert. This helps your computer consulting business enormously. Think about creative ways you can garner media publicity and then use the coverage you get in as many of your marketing pieces as possible.
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Joshua Feinberg helps computer consultant business owners get steady, high-paying clients. Sign-up now for Joshua's free audio training that shows you how to use field-tested, proven Small Biz Tech Talk tools at www.SmallBizTechTalk.com/blog
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