You might have heard the word of infopreneuring several times. While it is not a mystery, many people still don't understand how infopreneuring works and how they can profit from it.
Assuming that you have indeed got involved in infopreneuring activities, you may guess that the hardest part of infopreneuring is when day and night you struggle write, rewrite, proofread, edit and reedit your writing to make your manuscript perfect.
Unfortunately, the hardest part is not those things mentioned above. The hardest part of infopreneuring activities is to get the manuscript distributed and then read by your intended audience. Obviously, you need a publisher to print and distribute your manuscript to bookstores and other distribution channel.
Unless you can selfpublish your manuscript, there are several things you have to do before you see your manuscript reside on bookstore shelves.
To work with a publisher, you’ll need to send out query letters and/or a book proposal. This is a letter or a few pages briefly describing your text, why it is unique, characteristics of your target market and how you can help market the book. Most publishers don’t accept unsolicited manuscripts, so you’ll need to convince them to read yours. If they request that you forward your entire manuscript, you have one foot in the door. Be prepared to send more than one query and don’t expect a response next week.
There are writer's guides that serve as excellent resources to find publishers who specialize in your particular genre. These guides list the percentage of new authors published as well as the percentage of sales they pay. You may find pay rates ranging from 5-10% of sales. Some pay on wholesale sales and others on the retail amount. Do the math. Perhaps your book will retail for $14.95 and the publisher will pay 6% on retail. This means you will earn 90 cents per book sold. Of course don’t forget that the publisher is doing all the printing, distributing, and marketing of your text.
So, how to maximize your profit from infopreneuring if you only get 90 cents per book sold? Simply forget the publishers and publish your manuscript by yourself. You may need some advance cash to print your manuscript into books and do the marketing. But don't worry. You have alternative to monetize your book easily and less expensively. How? Convert your book into ebook and use the internet to distribute and market it.
When you selfpublish your works, you still have to pay upfront and do all the initial publishing works. But it worth it. Especially when you selfpublish through the internet.
Indratno Widiarto is the editor of Infopreneur World, a site dedicated to infopreneurs and infopreneur wannabe.
He also maintain blog about "bisnis internet" in Bahasa. |
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