When you want to generate some excitement around a company, product, service, or special event, consider free giveaways. Free giveaways are always well-received and can put a smile on just about anyone’s face!
You may be wondering “So what is the purpose of free giveaways?” “Shouldn’t I focus on selling, rather than giving?” Yes, selling is critical, but the surprise of free giveaways is a marketing tactic that can help set you apart from your competition.
Here are some creative ideas how you can give free giveaways:
• If your store is celebrating a grand opening or special event, add power your advertising by promoting “free giveaways” and you are likely to have a higher response rate.
• If your company is planning to exhibit at a tradeshow, send a postcard or direct mail letter to the attendee list with a “tease” that the first 50 visitors to the booth will receive free giveaways.
• If your company is hosting an open house or networking event, draw clients in by including the words “free giveaways” on the invitation.
• If your company or department is planning a training session or meeting that the staff is not too excited about, entice them by announcing that there will be “free giveaways.”
• Draw clients and prospective customers to your web-site by offering free giveaways for becoming a member or joining a mailing.
Free giveaways are a lighthearted, yet effective way to get your target audience to notice you. When you include your company name, product, service, or special event on the giveaway, you are creating a positive association between you and your target. Free giveaways don’t need to be expensive to get your message across. Items such as pens, buttons, toys, candy, key chains, and stress balls all make fantastic free giveaways.
Kathleen Onika knows how to hit the sweet spot with promotional gifts. Go to www.promogiftidea.com/ and get inspired today. |
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