#1 Be clear with your offer. Don’t beat around the bush, waste space, and distract the reader from your offer. Be clear and concise.
#2 Make sure the offer has value. Customers are hard to fool. They know a good deal when they see one.
#3 Have a logical reason for the offer. A holiday sale or introductory offer can be plausible reasons to have a great sale.
#4 Offer a discount, a premium, or combination to get the reader’s attention.
#5 Make a strong call to immediate action. Let the consumer know exactly what you expect him to do... act now! If you let the customer procrastinate, you may never see them. Set a time limit.
#6 Highlight your guarantee. Guarantees are important to new customers who fear being taken for a ride. No one wants to lose money. With confidence knowing their investment is safe, they’re more likely to buy.
The Fox Realtor is experienced in commercial real estate in Minnesota. Working with developers, investors, and institutions to realize their investment objectives using real estate. He can be contacted at mo@foxreg.com, and more information is available at www.foxreg.com. |
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