This week is National Customer Service Week. As we celebrate the people who pay our bills, I want to give a few low-cost and no-cost ideas to WOW Customers so that they come back again and again and tell everyone they know.
1. Have a live person answer the phone – with no wait time.
2. Southwest Airlines sends out birthday cards to their most valued customers. Consider sending your best customers birthday cards.
3. Myra Golden Seminars sends all meeting planners a box of Death by Chocolate cookies to thank them for their business.
4. Be Gumby. The Container Store has adopted Gumby as their unofficial mascot. Gumby symbolizes being flexible as you relate to internal and external customers.
5. Send out Valentines Day cards that say, “We love doing business with you.”
6. Respond to emails within 4 hours (WOW!)
7. Randomly call customers up after a purchase is made or after a problem is resolved to ensure satisfaction.
8. Thank customers who voice a complaint. This can be done via handwritten note, typed letter, or even an email: “Thank you for your feedback. We appreciate customers who let us know when things aren’t right.”
9. Send out Thanksgiving cards that say “Thank you for your business.”
Try one, a couple, or several of these ideas. I promise you, you will WOW your customers and generate persuasive positive word-of-mouth advertising!
Myra Golden is an award-winning professional speaker and principal of Myra Golden Seminars, LLC, a customer service training firm serving clients in food and beverage, banking, healthcare, hospitality, and other industries. Her client list includes McDonald’s, Johnson & Johnson, Coca-Cola, Frito-Lay, Michelin Tires, Pirelli, and Procter & Gamble, among many others.
For hundreds of ideas for customer service improvement for use in customer service training, visit the customer service training resource portal by going to www.totalcustomerservicetraining.com
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