Classifieds are simply better when used online for both consumers and advertisers.
It is easier for consumers to find what they are looking for:
It is easier to search & browse online;
It is more effective to qualify interest when listings contain more descriptive information (e.g., more text, photos, virtual tours, etc.); and
It is quicker to make contact (just drop a seller an email).
For sellers, online listings are more convenient and cost effective:
Ads can be purchased more cheaply and in many cases are free;
It is easier to accept inbound requests via email (using an anonymous screen name);
Listings attract better prospects when they contain more descriptive information; and
Advertisers can edit or delete a listing at any time.
It also good for the environment, we can save a lot of flyer, paper, trees, and make our environment cleaner.
Robin Luo is the founder of the Singapore No1 Classifieds |
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